Boost Launches Brand Refresh; Hints at Larger Wallet Size

Boost Launches Brand Refresh; Hints at Larger Wallet Size


Boost has launched its refreshed brand, along with an update on future plans. The refreshed brand introduces refined visual elements and a new “Be Unstoppable” tagline.

Boost’s brand refresh is the next phase of the company’s repositioning exercise that started last year after unifying Axiata’s digital financial services under one roof.

Diana Boo

Diana Boo

“We hope to help people feel unburdened by their financial woes, and to have the freedom to explore infinite possibilities – that is what it means to ‘Be Unstoppable’,”

said Diana Boo, Chief Marketing Officer of Boost.

Since then, Boost has extended its offerings beyond cashless payments into alternative lending, insurtech, and cross-border payment services – evolving into a full spectrum fintech company.

Boost also revealed a slew of new product line-ups for both users and merchants scheduled to be released throughout 2022 and 2023 such as the introduction of bigger wallet sizes, as well as plans to expand in Indonesia.

Sheyantha Abeykoon

Sheyantha Abeykoon

“Boost has achieved significant milestones such as securing an A1 rating from RAM for our lending business and winning a digital bank license in Malaysia.


In Indonesia, we are expanding our proposition by partnering with ecosystem players in industries like FMCG, Telco, direct-to-home content and so forth.


We are also looking to transition our fintech lending model into value-added merchant solutions and enter partnerships to further mobilise funding for loan book growth,”

said Sheyantha Abeykoon, Group Chief Executive Office of Boost.

Boost says that its overall gross transactional value increased 26.8% year-to-date reaching RM2.9 billion in the first half of 2022, with net revenue growing in a similar manner.

It also recorded more than 2x uplift YoY in loan value disbursed regionwide, 43.1% uplift in merchant touchpoints reaching over 500,000 across Malaysia and Indonesia, 10.5% uplift in userbase to over 10 million, and 4-digit growth in usage of BoostBills’ innovative features.

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