Big Data

How Data Privacy Affects Engagement in Financial Services

It may be a challenge for brands in highly-regulated spaces, but meeting customer expectations is both possible and essential. To get there, marketers need to ensure that they strike the right balance between data privacy/security and innovation. Let’s explore the

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How to Get Customer Messaging Right in Financial Services

If fintech brands aren’t mindful of today’s looming threats, they may find themselves losing out not just to banks, but to non-financial brands. Think Apple’s wildly successful credit card debut, with over $10 billion dollars of extended credit within two

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3 Big Customer Engagement Drivers for Financial Services

In financial services, the growing number of fintech startups and incumbents’ late-to-the-game focus on technology has led to some of the fiercest competition of any industry. Banks are throwing multi-billion-dollar technology budgets into digital transformation initiatives, while fintech brands are

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