Position title
Head of Usage, Digital & Loyalty, Cards Marketing, Cards Malaysia, Group CFS
Maybank
Description
Conceptualize, develop and manage Maybank Loyalty Redemption Programme and execute initiatives to further drive our Cardmembers to continue spending and stay engaged via the Loyalty Programme with a focus on digital adoption.
Responsibilities
- Responsible for evaluation of existing loyalty programme performance, optimization and investigates opportunities in order to recommend strategies that drive cardmember engagement to increase cardmember stickiness with Maybank Cards.
- Identify new strategic business partnership with leading organizations, valued merchants or super brands and key Urban Malls
- Develop & introduce distinct, innovative & exciting deals/campaigns or value proposition for range of credit cards to attract new billings and cardmembers.
- Management of Loyalty Redemption programmes, Budget, Marketing campaigns and strategic communications for the online redemption, treats fair and tactical points burning programme / campaigns.
Qualifications
- Candidate must possesses at least a Degree in Marketing or any relevant field with relevant exposure in Marketing.
- Strong analytical and strategic orientation – able to plan, execute and lead team members to achieve the goals set by Management.
- Result driven and able to work under pressure, meet tight deadlines, independent and a good team player.
- Customer centricity – pleasant customer service skills, responsiveness to service request.
- Exposure in Marketing environment or experience in handling or in charge of sales / Marketing plans.
Hiring organization
Maybank Group is the leading financial services provider in Malaysia catering to the needs of consumers, investors, entrepreneurs, non-profit organisations and corporations. The Group, which has expanded internationally, has the largest network among Malaysian banks of over 2,400 branches and offices in 20 countries, employing over 44,000 Maybankers and serving over 22 million customers. It is the only regional bank with a presence in all 10 ASEAN countries (as of November 2016).
Employment Type
Full-time
Job Location
Kuala Lumpur, Malaysia
Date posted
November 1, 2024
Valid through
December 6, 2024
