Position title
Public Relations (Manager / Asst Manager)
Responsibilities
  • Developing and Implementing PR strategies: Formulate and execute comprehensive PR strategies, aligning with marketing goals and budget considerations to foster positive media awareness.
  • Media Relations: Cultivate and sustain relationships with journalists, editors, media professionals, especially within the financial domain; Pitch story ideas and press releases to secure positive media coverage; Manage media inquires and coordinate interviews.
  • Partnership Development and Support: Identify, evaluate, and negotiate mutually beneficial strategic partnerships with NGOs, regulators, and complementary brands. Nurture these relationships to maximize impact.
  • Market Intelligence: Conduct market research to stay informed about market landscape, industry trends, competitor activities, and consumer preferences. Utilize insights to refine and enhance the PR narratives and strategy.
  • Crisis Navigator: Develop crisis communication plans and be ready to respond to and manage crisis effectively; Serve as a spokesperson during critical times and work towards mitigating negative publicity.
  • Event Planning: Organize and coordinate various events, press conferences, product launches, and other PR activities.
  • Data Driven Communicator: Monitor media coverage and public sentiment related to the organization; Analyze the effectiveness of PR campaigns and provide detailed reports to management. Love to keep up with the latest in the fast-changing PR, and branding landscape - always keeping an eye out for the next innovative way to break though the clutter and find actionable insights faster.
  • Collaborative Partner: Work closely with cross-functional teams, including marketing, product development, global / cross country PR team and customer service, to integrate brand and PR strategies into all aspects of the business.
Qualifications
  • Experienced Communicator: A minimum of 5-8 years of experience in PR or marketing communications, with a proven record of success in PR and brand building.
  • Tech Savvy: Experience in the financial technology or internet industry is highly valued, especially with established contacts in the Malaysian financial media landscape.
  • Strategic and Creative Mind: Demonstrated ability to think strategically, solve problems creatively, and drive innovative PR campaigns.
  • Exceptional Communicator: Possess outstanding written and verbal communication skills. Fluency in Mandarin is a significant advantage.
  • Natural Leader: Proven ability to inspire, motivate, and lead PR campaigns bringing together cross functional teams to achieve exceptional PR and business results.

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Employment Type
Full-time
Industry
Financial Services
Job Location
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Date posted
April 2, 2024
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