AFFIN Group
Create your future with Affin! You too can make a difference.
Join AFFIN, where the open minds meet and be inspired by a shared commitment to great work. Here, you don’t just stay at the forefront of the industry – you can make a difference too.
Job Purpose
Drive growth in digital retail by leading platform strategy, fostering innovation, and delivering transformative digital experiences
- Drive adoption and engagement of the Bank’s digital products through targeted marketing strategies and by identifying strategic business partnerships to accelerate growth.
- Ideate, plan, and execute initiatives to enhance existing digital offerings and launch innovative new products.
- Identify and engage potential business partners to explore collaboration opportunities that expand digital product reach.
- Oversee end-to-end project delivery, including initiation, development, coordination, execution, and management of business initiatives.
- Ensure compliance with governance standards, SDLC, and change management processes, maintaining robust project controls and reporting.
- Build and maintain strong relationships with internal stakeholders across the Banking Group and external partners to foster collaboration and alignment.
- A bachelor’s degree in finance/banking/engineering/IT
- Preferably 5 years of relevant work experience in financial services managing digital products
- A good people manager
- Good knowledge of capital market, financial markets and financial products.
- Good business project management skills to meet deadlines and ensure successful rollout of projects.
- Good communication skills (both verbal and written) and presentation skills in English.
- Strong problem-solving skills with good analytical and design thinking
- Collaborative, proactive and self-motivated with the ability to work independently.
- Ability to perform under pressure in dynamic fast-paced environment.
Incorporated on 23 October 1975, AFFIN Group proudly commemorates its 50th anniversary in 2025—a milestone reflecting five decades of steadfast dedication to growth, innovation, and financial excellence, aligned with its vision to be the Most Creative and Innovative Financial Company in Malaysia.
Affin Bank Berhad (“AFFIN BANK”) 197501003274 (25046-T) operates as the financial holding entity of Affin Islamic Bank Berhad (“AFFIN ISLAMIC”) 200501027372 (709506-V), Affin Hwang Investment Bank Berhad (“AFFIN HWANG”) 197301000792 (14389-U), Affin Moneybrokers Sdn Bhd (106666-U). Generali Insurance Malaysia Berhad and Generali Life Insurance Malaysia Berhad are affiliated companies of Affin Bank Berhad.
AFFIN Group provides an array of financial products and services catering to individual, enterprise, commercial, and corporate clients. The focus market segments are categorised under essential business units such as Community Banking, Enterprise Banking, Corporate Banking, Treasury, and Investment Banking. For more information, please visit https://www.affingroup.com.