AXA Affin Unveils its Latest Digital Offering Targetting Young Families

AXA Affin Unveils its Latest Digital Offering Targetting Young Families

by October 1, 2019 2 comments

Following the success of its earlier launch of their online medical card AXA eMedic in April 2018, AXA Affin today unveiled their AXA eMedic Family plan.

Similar to their earlier digital product, the AXA eMedic family plan can be purchased digitally within 10 minutes and is priced affordably with prices as low as RM 150 per month for a family of four with coverage up to RM 100,000.

Rohit Nambiar

Rohit Nambiar

Our vision is to be the preferred health and protection insurer in Malaysia especially for millennials. With the advancement of new technology, parents do not have to go through the hassle of filling up multiple forms or even going through different complex products to ensure their family is protected. With AXA eMedic Family Plan, all these can be managed and easily accessible in just a few clicks. We hope more Malaysians can now be better prepared against rising cost of medical fees with this affordable medical family plan.

said Rohit Nambiar, Chief Executive Officer of AXA AFFIN Life Insurance.


Since its launch last year, over 4,000 policies were issued to young professionals and they have since enjoyed 70% market share of digital life protection, according to statistics from Life Insurance Association of Malaysia (LIAM).

Initially launched for millennials aged 16 – 39 years old, AXA eMedic has gone through several enhancements throughout the 18 months. The product was made available for children as young as 15 days and expatriates shortly after two months it was introduced in the market. Based on encouraging demand from the public, the age eligibility was extended up to 49 years old in June this year.


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