Global payments platform Adyen is expanding its offerings in Malaysia through the launch of its unified commerce solution to help businesses flexibly meet changing consumer expectations.

The unified commerce solution gives businesses end-to-end control of transactions across different sales channels including online, in-app, and in-store to help them understand their consumers in a single overview.

Adyen had previously announced that it has expanded its acquiring capabilities to include Malaysia back in July 2020.

As Adyen doubles down on its presence in Malaysia, the company had also appointed Lee Soon Yean as its Country Manager.

Lee joined Adyen in 2015 and was previously the Head Of Account Management for APAC where he was pivotal in managing relations with key regional accounts.

Prior to joining Adyen, Lee developed his technical expertise and industry knowledge from his stints in companies like AirAsia and Amadeus Asia.

Lee said,

“I am honored to lead Adyen’s growth in Malaysia. Our experience with a global, well-diversified merchant base means that we’re well-versed with the challenges retailers typically face. Knowing these, we’ve built a single platform that addresses these pain points, and to benefit all merchants.

 

Whether it’s a homegrown enterprise looking to expand overseas, or a global retailer hoping to set up shop here, we can help merchants create seamless consumer experiences that uplift conversions and drive revenue growth.”

Warren Hayashi, President of Adyen, APAC said,

“We’ve always been a strategic partner in helping businesses realize their ambitions – increasingly so, as the modern consumer becomes channel-agnostic. This is why we’re excited to bring unified commerce to Malaysia.

 

With our single platform, businesses can get a central overview of payments data from all sales touch points, thus drawing invaluable insights about their customers’ preferences.”