Razer Fintech has announced that Google Play Store consumers can make offline-to-online (O2O) payments through its Razer Cash solution.

With Razer Cash, Google Play Store customers can have the added option of purchasing Google Play in-app items and topping up of Google Play credits by paying cash at offline acceptance points.

This O2O solution especially addresses the needs of users who had the interest in purchasing digital goods yet unable to due to a lack of a credit/debit card, or an internet-ready bank account. This solution will be first available at the 2,761 7-Eleven stores across Malaysia.

“Razer Fintech recognizes the needs of the underserved and underbanked population, and we want to bridge the gap between offline to online channels,”

says Razer Fintech CEO Limeng Lee.

“With Razer Cash, we can now open up a new channel for users to gain access to Google’s in-app products. This partnership underlines Razer Fintech’s commitment to work with a best-in class industry leader such as Google to create and deliver practical financial solutions for the general public especially in the emerging markets”.

The acceptance of Razer Cash represents the deepening partnership between Razer Fintech and Google.

“Regionally, in Thailand and Malaysia, Razer Fintech has already availed the Google Play Store gift cards at physical stores. There, users can purchase these Point-of-Sale-Activated (POSA) cards to top up their Google Play balance,”

Eng Sheng Guan, Head of Razer Merchant Services adds.

“Meanwhile, Razer Cash is already utilized by other leading partners in Malaysia such as Lazada, Shopee and Agoda.”