India’s Pine Labs Acquires Fave for RM185 Million with Plans to Roll Out In India

India’s Pine Labs Acquires Fave for RM185 Million with Plans to Roll Out In India

by April 13, 2021

Payments platform Fave has been acquired today by Pine Labs, an Asian commerce platforms in a deal valued over US$ 45 million (RM 185 million).

With this acquisition, Indian consumers will be able to use Fave app later this year to save across 500,000 merchant network points powered by Pine Labs across 3,700 cities in India. According to Fave, they have has enabled 6 million consumers in SEA to save over US$400 million across 40,000 retailers since 2016.

The acquisition will help both companies accelerate their growth in the Asia region and unlock consumer opportunities across retail, F&B, fashion, and FMCG markets.

Fave’s founders will have their roles expanded to lead the overall consumer platform for the group across Asia.

Additionally, the company will be hiring over 100 new employees in Southeast Asia and India to accelerate cashless payments and smart savings across the region.

In March, PineLabs expanded their Buy Now Pay Later service in Malaysia.

Amrish Rau, CEO, Pine Labs

Amrish Rau

Commenting on the acquisition, B. Amrish Rau, CEO of Pine Labs said,

“Consumers have tremendous choices in their payment types. They want to be sure that they save on every transaction. Fave helps consumers apply their best rewards, coupons, gift cards and cashbacks on all transactions in a seamless manner.


Joel and the Fave team have built a loyal consumer base with their smooth checkout experience. We are excited to partner with them in this journey in South East Asia and India.”

Joel Neoh, Co-Founder and CEO of Fave

Joel Neoh

Joel Neoh, Co-Founder and CEO of Fave said,

“Pine Labs has been a great partner and investor for us, and it only made sense for us to join our synergies together and work towards our shared vision of building a truly global consumer and merchant platform.


India has the digital advantage with young demography, growing aspirational middle class with rising disposable income and increasing digital savviness. We are confident that the APAC e-payments landscape will continue to achieve exponential growth in the coming decade. Together, we will be stronger, faster and better.”

said Joel Neoh, Co-Founder and CEO of Fave.