GHL Systems has embarked on a partnership with Visa to be the first in ASEAN to introduce Visa Instalments for clients using its eGHL Payment Gateway platform. Visa Instalments turns already approved issuer credit lines into instalment payment options at checkout for Visa cardholders.
This move is presumably Visa’s response to the growing Buy Now Pay Later (BNPL) trend which allows users to split their payments in interest-free installments.
If eligible, the customer is presented the offer at the point of purchase, either on a payment terminal screen in-store or checkout page online, and can then complete the purchase in instalments.
GHL Group is said to be the first online payment gateway in ASEAN to be integrated with Visa Instalments, which aims to make consumers’ big ticket spend more affordable, while enabling merchants to achieve higher sales conversion.
Currently over 2,500 existing eGHL online merchants across Malaysia would be able to offer their customers instalment options through this new solution.
The solution will be made available to GHL face-to-face merchants in the next phase.
GHL’s online payment gateway presently processes over MYR850 million in total online transactions value per month across diversified range of business, across merchants of all types and sizes. GHL is seemingly betting big on the BNPL space, in March it announced a partnership with BNPL startup, Split
Sean Hesh, Group CEO of GHL remarked,
“GHL is excited to be the first in ASEAN to be integrated to Visa Instalments API to provide seamless shopping experience and expand consumers’ purchasing power, especially when it comes to bigger ticket items.
The payment flexibility is just the beginning of many of our continuous efforts and innovative solutions that we hope to grow with Visa here onwards.”
Kim J. Hak, Head of Products for Visa Malaysia highlighted,
“Visa Instalments empowers consumers the ability to choose how they pay upon checkout, and simplifies the current friction and time-consuming instalment process for buyers and sellers.
We’re extremely excited to partner with GHL to integrate our API with their payment gateway and offer this solution to thousands of online merchants. We will be working with our issuer partners to enable this solution for Visa cardholders shortly so that they can make instalment payments with eGHL merchants.”
Featured image credit: Photo screengrab from GHL Systems and edited
