Finology, a Malaysian fintech that specialises in enabling seamless lending and insurance for consumers and businesses, was crowned as Seedstars World 2020/2021 Competition’s winner.

Representing Asia, Finology was up against the top companies from 4 other regions; Africa, Central and Eastern Europe (CEE), Middle East and North Africa (MENA), and Latin America (LATAM).

The Seedstars contestants were judged based on their products’ traction, scalability, profitability, and defensibility.

Seedstars is a Swiss-based investment holding with a mission to impact people’s lives in emerging markets, annually holds the Seedstars World Competition to scout for the most promising startups globally.

The competition concluded after a 9-month journey that included classroom sessions, mentoring sessions, and multiple rounds of pitching before a diverse panel of judge.

Established in 2017, Finology currently serves clients in Malaysia, Cambodia, Nepal, Pakistan and Indonesia to continue its effort in pushing financial inclusion by improving the way financial institutions and insurers do business.

Aside from its digital broking technology, the company currently also owns and operates loanstreet.com.my, a well-known Malaysian personal finance website and product aggregator.

Jared Lim, Co-Founder of Finology shared,

“It feels good to have been recognised for the work we do. Our team has been working tirelessly the last few years to pioneer seamless access to financial products. As pioneers in our region, our work is not very visible to people outside the industry and can feel thankless at times.

We are humbled to have shared the stage with some of the most promising companies in the world. This validates our belief that we are providing a valuable service to society, and are on the right path towards building a great company.”