UOB Malaysia has tied up with Prudential Assurance Malaysia Berhad (PAMB) to provide customers with a suite of insurance solutions through a new Virtual Face-to-Face (VF2F) feature on Pulse, the insurer’s all-in-one health and wellness app.

The bank said that it the first in Southeast Asia to use the VF2F feature.

UOB Malaysia’s 360 sales representatives can use the VF2F feature on the Pulse app to connect with their customers via chat or video call and help them with insurance advisory services including recommending life insurance products relevant to their needs.

The VF2F feature also enables the bank’s customers to submit the necessary documentation and forms electronically.

As the entire process, from receiving financial guidance to applying for and confirming their insurance coverage is conducted on the app.

Ronnie Lim, Managing Director and Country Head of Personal Financial Services, UOB Malaysia said,

“The latest digital offering is part of the Bank’s continuous efforts to offer greater convenience while safeguarding the health and safety of our customers and employees.

 

With more consumers using smartphones to manage their financial needs, we hope that one in every two customers will benefit from this new feature and sign up for the protection or wealth solutions that we offer together with PAMB,”

Lee Ee Hui, Senior Director, Partnerships Distribution of PAMB said,

“Prudential’s purpose has always been to help people get the most out of life through protecting their health and growing their wealth. The pandemic has elevated the awareness of insurance protection and the critical need to be financially protected.

 

With this partnership, we are able to offer UOB Malaysia’s customers a secure end to-end service anytime, anywhere through our AI-powered health app, Pulse.”