Axiata Digital’s e-wallet Boost recently added a new food ordering platform called Boost Makan to help its food and beverage (F&B) merchants bring their businesses online. This includes cafes, restaurants, home businesses, hawkers, food court stalls and even food trucks.
Existing merchants can easily access Boost Makan directly within the Boost Biz merchant app and sign up for the food ordering platform with no onboarding fees imposed for a limited time.
With the launch of Boost Makan, the e-wallet joins AirAsia and Shopee in joining the already crowded food delivery space.
According to Boost, merchants will have access to a user-friendly platform, low transaction fees, reliable third-party delivery partners, and fast payment settlements within two working days.
The Boost Makan platform syncs up on its e-wallet app, where users can access and browse to place food orders.
This means that changes made on the merchant’s side via the Boost Biz app will be reflected instantly on the customer’s side.
Interested merchants can visit Boost’s web portal to complete the registration process or reach out to their respective agents for help.
Boost currently has over 380,000 merchants across Malaysia, of which a large segment are F&B businesses who will be able to leverage its user base of more than 9.5 million users.
Sheyantha Abeykoon, CEO of Boost said,
“This platform was rolled out six weeks ago as a trial with selected existing Boost F&B merchants. We received positive feedback from our merchants who participated and we’re happy to serve the needs of F&B businesses of any size run an omnichannel operation with ease.
Our F&B merchants can leverage more functions without needing an additional device, system or Point-of-Sale (POS) terminal since it is integrated within the Boost Biz app. This will help them widen their business reach as well as give our users a more options for their meals.”