Payments platform Fave announced that it has appointed Gary Yeoh as its Country Manager in Malaysia to oversee the day-to-day business operations.

Gary has a broad spectrum of experience across various industries. He was a pioneer of the Berjaya Loyalty program (Bcard), leading the business development for over 6 years and as a result, the programme grew to a base of 4.5 million card holders with over 100 merchants, which won numerous awards.

He moved from loyalty to payments in 2017 and was part of the founding team at Boost, Axiata Digital’s fintech arm, where the e-wallet grew to a base of over 9 million users and 350 thousand merchants during his 5 years tenure.

Joel Neoh, CEO of Fave Group commented about Gary’s recent appointment saying,

“We are pleased to have Gary join the Fave team during this exciting time as we are seeing rapid evolution in the payments space, in both consumer expectations and merchant needs for smart payments.

 

I am confident that with Gary’s leadership, Fave will grow and further strengthen our position in Malaysia’s digital payments and BNPL landscape.”

Gary Yeoh, Country Manager of Fave Malaysia said,

“I am thrilled to be part of the Fave team that is committed to offer customers savings and flexible payments through the array of the services while helping merchants grow.

 

As we are onboarding more and more merchants, Fave will be able to create a better spending environment for all consumers.”