Hong Leong Bank‘s (HLB) “Can You Hack It 2022” hackathon with a focus on re-imagining banking experiences through hyper-personalisation and the metaverse has concluded.
Team ‘TryHards’ came out top with their idea of making bank statements fun and personalised for customers.
The winner received a cash prize of RM 10,000, potential employment and collaboration offers from HLB, as well as exposure to organisations like Cradle, MRANTI, MBAN, and MDEC.
Runner-ups Team ‘Ivy’ pitched a mobile app that harnesses the power of psychology and AI to create hyper-personalised experiences that help customers achieve their micro financial goals, while Team ‘UniVRse’ went the futuristic route, proposing a lifestyle-oriented banking experience set in the metaverse.
The runner-ups walked away with RM 5000 and RM 2500 cash respectively.
The remaining 9 finalists received consolation prizes of RM500 cash. In addition, ten teams won RM500 in cash in the special award categories, such as Best Finalist Presenter and Best Prototype Demo.
Domenic Fuda, Group Managing Director and Chief Executive Officer of HLB said,
“Metaverse will drive the next disruption in the banking and financial services industry, with strong potential of creating a highly immersive virtual user experience where customers can access banking services from the comfort of their own homes, including virtually visiting our branches for financial advisory.
We felt inspired seeing the ideas proposed by the participants, especially on how we as a bank could provide a differentiated and value-added experience for customers not only in the current digital space but in the future as well,”
Shailesh Grover, Chief Digital and Innovation Officer of HLB said,
“Our internal teams will be working in collaboration with the winners to refine and improve their projects in order to unlock the potential that these technologies have to offer.
We also aim to create real value for our customers using these projects, and hope that they ultimately deliver experiences and journeys that are unique, immersive and personalised at all touch points”.
