Al Rajhi Bank Malaysia will be promoting its shariah-compliant Islamic banking and finance offerings to users of TheNoor, a Muslim lifestyle app by Noor Luminous.
TheNoor, which is fronted and was co-founded by celebrity and entrepreneur Hjh Noor Neelofa Mohd Noor, will introduce the bank’s—and its digital bank Rize’s—services to its audiences through advertising and promotional campaigns and an exclusive landing page.
Officially launched on 17 February 2023, Rize enables its users to conduct all their banking activities on their smartphones without the need to go to a physical branch.
As the official digital bank partner of TheNoor, Al Rajhi Malaysia and Rize will be able to reach the app’s customer base, as TheNoor claims to have 2.8 million registered users spread across 197 countries.
Arsalaan (Oz) Ahmed, CEO of Al Rajhi Bank Malaysia said,
“We are confident that this partnership with TheNoor will enable the bank to honor modern financial demands with our innovative and bespoke banking and finance offerings.
With the Muslim population growing twice as fast as the global average, Shariah compliant products and services are in demand, and this partnership is poised to meet that need. As with our digital bank Rize, we see potential here for both us and TheNoor to leverage technology and digitalization together to fulfil growing and shifting needs.”
Neelofa said,
“The partnership between TheNoor and alrajhi bank Malaysia is timely as digitalisation drives today’s economic landscape.
The growing demand for Shariah-compliant products and services are growth areas that we are keen to explore, and with this strategic relationship with alrajhi bank Malaysia, we can deliver on the banking and finance aspect of that.”
