Bursa Malaysia Transforms Into Multi-Asset Exchange With New Logo and Offerings

Bursa Malaysia Transforms Into Multi-Asset Exchange With New Logo and Offerings

by January 16, 2024

Bursa Malaysia has unveiled a refreshed brand logo as the exchange announces the launch of direct-to-market investment products and services including the Bursa Gold Dinar, MyBURSA Customer Portal, and BURSA REACH. This move signals the bourse’s step towards becoming a multi-asset exchange.

This development is part of Bursa Malaysia‘s broader strategy to diversify and make the Malaysian capital market more accessible. Bursa’s latest endeavors are aimed at increasing market access and liquidity, thus contributing to national economic growth.

The new Bursa Gold Dinar app, a Shariah-compliant digital gold trading platform, allows investors to engage in physical gold trading. Catering to Malaysian residents who meet certain criteria, Bursa Gold Dinar offers extended trading hours to 11:50 p.m., seven days a week, with an investment entry-level from RM10.

Investors will also have the option to transfer gold to another party, and redeem every 4.25g of gold owned into a physical, custom-designed coin delivered to them. The Bursa Gold Dinar app can now be downloaded on the Apple App Store and will be made available on Google Store soon.

Bursa Gold Dinar app Source: Apple App Store

Meanwhile, the MyBURSA Customer Portal, designed as a dynamic online platform, offers personalised services, investment tools, and access to research and curated content.

It is set to evolve continually, adding features and services to meet the needs of Bursa’s key customer segments.

MyBURSA Customer Portal

In addition, BURSA REACH, a profiling platform in Malaysia, connects dealer representatives (DRs) with investors. DRs can showcase their skills and portfolios on the platform, enabling investors to engage with them directly for their investing needs.

Further expanding its environmental, social, and governance (ESG) offerings, Bursa Malaysia operationalised its Bursa Carbon Exchange last year for carbon credit trading and is preparing to introduce Renewable Energy Certificates (RECs) by the third quarter of 2024.

Additionally, BR Capital, a joint venture with RAM Holdings Berhad focusing on debt fundraising, began operations in December 2023.

Datuk Muhamad Umar Swift, Chief Executive Officer of Bursa Malaysia

Datuk Muhamad Umar Swift

Datuk Muhamad Umar Swift said,

“At the exchange, we firmly believe it is not enough to keep up, we must step up and innovate. Part of this journey entails drawing in and delighting new customers into our markets. We are changing the way we get to know our customers.


We are listening and building relationships with them in a more engaging manner. We are demystifying the notion that investing is difficult and costly, and that investments are only for a certain income bracket. Investing is for anyone with as much as they wish to start with, to grow over time.”

Tan Sri Abdul Wahid Omar

Tan Sri Abdul Wahid Omar

Tan Sri Abdul Wahid Omar said,

“Our deepest gratitude to all our stakeholders — the various Ministries, Securities Commission Malaysia, market participants, industry partners, and everyone with whom we have engaged in progressing the Malaysian capital market, and in the pursuit of our mission.


We hope that our efforts today and beyond will not only contribute to increased market liquidity and depth, but will also promote financial inclusion and wealth creation, thereby propelling economic growth.”


Featured image: These launch was officiated by the Minister of Finance II, YB Senator Datuk Seri Amir Hamzah Azizan, with Securities Commission Malaysia Chairman, Dato’ Seri Dr. Awang Adek Hussin; Bursa Malaysia Chairman, Tan Sri Abdul Wahid Omar; Bursa Malaysia Chief Executive Officer, Datuk Muhamad Umar Swift.