Maybank Malaysia has launched a new digital investment platform called Goal-Based Investment, designed to cater to beginners and first-time investors.

This offering, accessible via the MAE App and Maybank2u Web, allows users to start investing from RM200. New customers can register for a Maybank savings or current account entirely online in under 10 minutes, while customers with existing accounts can get started immediately.

The platform offers a selection of investment funds managed by professional fund managers, tailored to various financial goals such as retirement, education planning, or wealth accumulation.

It features a simple registration process and requires no branch visits, enabling customers to manage investments directly from their digital devices.

Syed Ahmad Taufik Albar, Group CEO of Community Financial Services at Maybank, highlighted that the new tool aims to simplify the investment process, addressing common barriers such as high fees and the complexity of financial planning.

Maybank Goal-Based Investment offers low sales charges, with no lock-in periods, making it a more accessible option for the general public.

In addition to conventional investment options, the platform also includes Shariah-compliant funds, with promotional offers such as a 0% sales charge on initial investments available until 25 June 2024.

The service is also available to customers in Singapore through the Maybank2u SG (Lite) app.

Featured image: (From left to right) Joanne Lee Lai Quan, Strategic Programme Director; Taufik Albar, Group CEO, Community Financial Services; Datuk Hamirullah Boorhan, Head, Community Financial Services Malaysia and Kalyani Nair, Group Chief Digital Officer at the Maybank Goal-Based Investment launch.