World, the company behind the World ID digital identity system, has announced new global partnerships with Visa, Match Group, and Razer to strengthen online protections against bots, scams, and deepfake impersonations.
The updates were shared at the company’s “At Last” event in San Francisco, where World outlined plans to integrate its World ID technology into financial services, dating platforms, and gaming ecosystems.
The World Visa Card, directly linked to the World App, will allow users to spend WLD and other digital assets at any merchant that accepts Visa.
Match Group, which owns Tinder, will begin integrating World ID into its platforms, starting with Tinder in Japan.
The aim is to help users confirm they are interacting with real people rather than fake profiles, without compromising privacy.
Gaming company Razer will embed World ID into its hardware ecosystem, introduce verification at in-store Orb stations, and offer human-only esports tournaments.
World also announced new collaborations with Circle to support USDC transactions, as well as integrations with Kalshi and Morpho for mini apps.
The company unveiled a compact Orb Mini device and officially launched the World Network in the United States.
These developments come amid growing concerns about AI-enabled scams.
In Malaysia alone, police recorded 770 romance scam cases in 2024, with reported losses reaching RM45.9 million.
Authorities have also issued warnings about deepfake videos impersonating public figures and promoting fraudulent investments, underscoring the need for identity verification tools.
World ID is said to enable users to prove they are human online without revealing personal details.
It uses zero-knowledge proofs and encrypted verification through passport or biometric devices known as Orbs.
Users can carry this identity across various apps without sharing their name, phone number, or email.
So far, more than 26 million people have reportedly joined the World Network, with 12 million verified through Orb and 5.4 million using mini apps built on the network daily.
Malaysians can sign up via the World App on iOS or Android and verify their identity through Orb or passport.
Once verified, users can access a growing ecosystem of mini apps and services built on the World Network, where every interaction starts with proof of personhood.
“We needed some sort of way for authenticating humans in the age of artificial general intelligence. We wanted a way to make sure that humans stayed special and central in a world where the internet was going to have lots of AI-driven content. We needed a way that we could know what content was made by humans, and what was made by AI.”
said Sam Altman, Chairman and co-founder of Tools For Humanity, during “At Last” event in San Francisco.
Globally, the project is under scrutiny, with Spain, Portugal, Indonesia, and Hong Kong suspending its operations.
Authorities are investigating individuals allegedly involved in the unauthorised trading of Worldcoin accounts and tokens in Singapore.
