“If they become bankrupt by age 40, they’re going to end up on the social welfare beneficiary list for the rest of their lives.”

You know a topic’s serious when a minister starts sounding the alarm in a room full of central bankers. At the recent Sasana Kijang Symposium 2025 hosted by Bank Negara Malaysia, Youth and Sports Minister Hannah Yeoh called out a growing crisis.

According to her, 877 Malaysians aged 18 to 40 faced bankruptcy in 2024, an increase from 727 the previous year.

On its own, that might not seem like a national emergency, but Hannah wasn’t for sure, mincing words. She said it loud and clear that young Malaysians are drowning in debt, and the cause is right in our pockets.

“If you look at the youth population (about nine million) this may seem like a small number, but the trend is worrying,” she said.

What’s driving it? Yeoh points to the usual suspects. Online shopping, social media-fueled consumerism, and yes, the seductive ease of Buy Now, Pay Later (BNPL) platforms.

Hannah mentioned that right now, it’s so easy to buy things online and defer payments through instalments.

“But when you accumulate credit card debt, you also accumulate interest. That’s how it starts,” she highlighted.

This is where Hannah Yeoh’s earlier warning comes into sharper focus. It’s not just about bad spending habits, but again, more about the long-term consequences they set in motion. It’s a sad scenario, yes, and one that underlines the urgent need for systemic intervention.

Adnan Zaylani, Deputy Governor of Bank Negara and Co-Chair of the Financial Education Network (FEN), added weight to the concern.

He pointed to data from the Malaysia Financial Literacy and Capability Index, which shows Malaysians aged 19 to 30 consistently scoring below the national average.

“Youth are especially vulnerable to poor financial decisions, particularly with the rise of online spending,” he said.

And BNPL? It’s not all frivolous spending.

According to recent surveys, many young people use BNPL to get by. Most of them leverage BNPL to manage cash flow, deal with medical bills, or tide things over till payday. But as Adnan stressed, without proper knowledge about repayment and interest, this kind of debt can easily spiral.

So here we are. Back at a point I’ve raised before. Something had to give.

In 2023, Malaysians made over 77 million BNPL transactions, amounting to RM6.2 billion. By the second half of 2024 alone, that figure jumped to RM7.1 billion. Clearly, the “BNPL wave” isn’t slowing down.

That’s why the tabling of the Consumer Credit Bill 2025 in Parliament came not a moment too soon. It signals a serious move by Malaysia to finally rein in unregulated non-bank credit services, especially BNPL platforms that have operated far too long without proper oversight.

A New Era for Consumer Credit

If passed, the bill will introduce a new regulatory body called the Consumer Credit Commission (CCC). This commission will have the authority to license, monitor, and, if necessary, penalise BNPL providers and other credit-related businesses that do not follow the rules.

For the first time, these companies will be required to report consumer borrowing data to credit agencies. This might seem like a technical detail, but it’s an important one. It means repayment behaviour under BNPL schemes will now contribute to a person’s formal credit score.

That can help responsible borrowers. But it also ensures that there are consequences for reckless lending and missed payments. Something sorely lacking today.

Why This Bill Matters

BNPL has grown at a breakneck pace over the last few years, largely because it is easy to access and often marketed as risk-free. Platforms like Atome, SPayLater, and Grab PayLater dominate the space, accounting for more than 95% of total BNPL transactions in Malaysia.

By the end of 2024, there were 5.1 million active BNPL users in the country. Most of them were aged between 21 and 45, and nearly three-quarters earned less than RM5,000 a month. These are the very groups most vulnerable to financial overextension.

Until now, BNPL usage didn’t show up in formal credit histories. That meant people could accumulate multiple repayment obligations across different platforms with little visibility. For lenders or for themselves.

The new bill fixes that. It brings BNPL into the formal financial system, making it harder for consumers to get into trouble without someone noticing.

What the Bill Covers

The Consumer Credit Bill 2025 (read more about it here) aims to regulate all non-bank credit providers, covering both conventional and Islamic finance services. This includes not just BNPL, but leasing, factoring, credit sales, and even online crowdlending platforms.

Licensed banks, insurers, and cooperatives are excluded since they already fall under other financial laws. But for digital-first platforms and alternative lenders, this is the first time they’ll be held to structured regulatory standards.

Companies will be required to apply for a license or register with the CCC, depending on their business type. Those who fail to do so could face fines of up to RM5 million or five years of jail time.

The bill also outlines standards for advertising, consumer disclosures, and complaint handling. Misleading promotions, hidden fees, and aggressive sales tactics will be outlawed.

And perhaps most importantly, it grants consumers the right to file complaints, seek redress, and have their personal data protected in line with Malaysia’s existing privacy laws.

Giving Structure to a Fragmented System

One of the big problems the bill aims to solve is fragmentation. Currently, different ministries and regulators oversee various aspects of consumer credit. That leads to confusion for borrowers and a lack of clear accountability when problems arise.

Under the new framework, the Consumer Credit Commission will act as the central regulatory body for all non-bank credit businesses. It will work alongside existing authorities like Bank Negara Malaysia, the Securities Commission, and the Ministry of Housing and Local Government to provide consistent supervision.

This kind of coordination is critical, especially as credit delivery shifts more and more toward mobile apps and digital-first experiences.

The bill also acknowledges the role of fintech and technology in modern lending. Digital platforms will now be held to the same licensing, conduct, and data-sharing standards as their traditional counterparts.

This levels the playing field and ensures innovation doesn’t come at the cost of consumer protection.

Building a Credit Profile, Responsibly

There’s another upside to this. Consumers who make timely BNPL payments will now have that behaviour reflected in their credit history.

For younger Malaysians or those with no prior borrowing experience, this creates an opportunity to build a credit profile. That can help when applying for car loans, housing loans, or even personal financing down the road.

Used responsibly, BNPL can be a stepping stone toward greater financial inclusion. But until now, it has mostly been a blind spot.

The bill changes that. And this sends a clear message that digital credit is real credit, and it demands the same seriousness as traditional lending.

So, When Will the Consumer Credit Bill Be Live?

The Consumer Credit Bill 2025 was tabled in March and is expected to be passed and gazetted by the end of the year. A six-month transition period will follow, giving companies time to align with the new rules.

Future regulations and guidelines will detail the full set of standards, conduct requirements, and compliance mechanisms. But the direction is already clear.

Malaysia is moving toward a more structured, transparent, and accountable credit system. One where both providers and borrowers have responsibilities, and where fairness is not optional.

BNPL isn’t going away. If anything, it will continue to grow as more Malaysians embrace e-commerce, digital wallets, and flexible payment options. But growth without guardrails can lead to harm. The Consumer Credit Bill 2025 is a long-overdue step to ensure that doesn’t happen.

It protects consumers, brings clarity to a fast-evolving industry, and helps Malaysia catch up with how people are actually borrowing today.

But when will the government enact the Act?

Featured image: Edited by Fintech News Malaysia, based on images by rawpixel.com and emreakkoyun via Freepik, and hannahyeoh.com