Curlec by Razorpay has integrated ShopBack Pay into its online payment gateway, giving Malaysian businesses access to over six million users of the rewards platform.

The move enables merchants using Curlec to offer added value at checkout through cashback, promotions, and other incentives, catering to the growing number of price-sensitive shoppers in the region.

A recent study found that 61% of consumers in Asia actively look for discounts and rewards amid rising living costs.

ShopBack Pay is now available as a payment option on Curlec-powered e-commerce sites.

Participating businesses will gain in-app visibility, access to targeted campaigns, and exclusive promotions.

Curlec currently supports more than 3,000 local businesses in Malaysia and connects to Razorpay’s broader global network of over 10 million merchants.

To celebrate the partnership, first-time ShopBack Pay users will receive RM15 off with no minimum spend when checking out at any Curlec-integrated online store.

Kevin Lee, Country Head, Curlec by Razorpay, Malaysia, said,

“At Curlec, we’re driven by technology and customer impact. By integrating our powerful payment infrastructure with ShopBack’s large and engaged user base, we are enabling businesses to reach more customers and deliver a seamless, secure, and value-packed checkout experience.

I believe this partnership will be a step forward in redefining how businesses connect with today’s value-conscious shoppers – through smarter, tech-enabled experiences that convert better, and build long-term loyalty.”

Vincent Wong, General Manager of ShopBack Malaysia, added,

“ShopBack Pay continues to redefine how Malaysians shop and save.

By going online through Curlec, we’re expanding our value proposition, helping businesses drive conversions while giving users more ways to unlock value at checkout.”

Featured image: (From left) Vincent Wong, General Manager of ShopBack Malaysia and Kevin Lee, Country Head, Curlec by Razorpay, Malaysia