Kenanga Investment Bank is adding insurance and takaful products to its advisory and digital platforms through a new collaboration with Zurich Malaysia.
Under the partnership, Zurich Malaysia will distribute general insurance and takaful, as well as life insurance and family takaful products across Kenanga Group’s advisory-led and digital channels.

Junior Cho said,
“This partnership builds upon the longstanding relationship with Kenanga Group, reflecting our mutual focus on delivering more relevant and accessible protection solutions.
Through this partnership, Zurich Malaysia is able to extend its commitment to Care For What Matters by supporting clients at every life stage with more connected financial planning experiences.”
The collaboration builds on earlier joint initiatives between the two groups and aims to integrate protection into long-term financial and legacy planning.
A comprehensive group takaful scheme underwritten by Zurich Malaysia will be offered exclusively to clients of Kenanga Investors Berhad.
Financial Adviser Representatives at Kenanga Investors will also be able to offer a wider range of Zurich Malaysia’s insurance and takaful products.

Datuk Chay Wai Leong said,
“We believe that protection is an essential part of long-term wealth planning.
Through our partnership with Zurich Malaysia, we can integrate insurance and takaful solutions into our advisory and digital ecosystem, enabling us to deliver more holistic and accessible financial solutions and better support clients as their needs evolve across different life stages.”
The two companies are working on product integration initiatives, including the potential inclusion of OnePRS by Kenanga within Zurich Malaysia’s offerings.
Zurich Malaysia’s products will also be made available through Kenanga Group’s digital platforms, including KDi GO.
Both companies will explore additional protection offerings linked to clients’ life events and financial milestones as they deepen the integration of investment, advisory and protection services.
Featured image: (From Left) Datuk Wira Ismitz Matthew De Alwis, CEO and Executive Director of Kenanga Investors; Datuk Chay Wai Leong, Group Managing Director of Kenanga Investment Bank; Steven Choy, Chairman of Zurich General Insurance Malaysia, Zurich Life Insurance Malaysia and Kenanga Investors; Junior Cho, Country CEO of Zurich Malaysia; and Pauline Teoh, CEO of Zurich Life Insurance Malaysia


