Paydibs is expanding its MSME offering with embedded insurance through a partnership with Great Eastern General Insurance Malaysia.
Under the tie-up, selected insurance coverage will be bundled with Paydibs payment terminals, allowing merchants that accept digital payments to receive business protection as part of the offering.
The package includes protection against accidental damage to shop premises from fire, flood or break-ins, loss of cash in transit or at the outlet, employer-related liabilities, and business disruptions that may temporarily affect operations.
Coverage will be included with the terminal offering, removing the need for a separate insurance application process.
Tee Kean Kang, CEO of Paydibs, said,
“We believe the future of merchant enablement lies in building integrated business ecosystems. Payments alone are no longer sufficient. Businesses today need access to stability, protection and tools that help them manage operational risks.
By embedding practical insurance protection into our platform, we are bringing together transactions, risk protection and long-term sustainability support for MSMEs.”
Jeremy Yeap, CEO of Great Eastern General Insurance, said,
“Small businesses are the backbone of Malaysia’s economy, yet many remain underprotected against everyday risks. We are pleased to collaborate with Paydibs that supports merchants in their daily operations.
By integrating business protection into the payment experience, we can make insurance more accessible, relevant and convenient for small merchants, helping them operate with greater confidence.”
Great Eastern will provide underwriting expertise, governance oversight and product structuring capabilities for the programme.
The partnership also supports Paydibs’ broader strategy of expanding its merchant services across payment acceptance, payouts and business financing, while lowering barriers to insurance adoption among underserved MSMEs.
Featured image: Edited by Fintech News Malaysia, based on image by Tee Kean Kang via LinkedIn
