Maybank is working with Evooq to make its wealth advisory teams more data-driven, as banks look to bring AI deeper into client servicing, The Edge reported.
The Swiss wealth technology provider will support Maybank’s regional wealth management business through Advisor Assist, an AI-powered platform built on Evooq’s technology.
The tool will help relationship managers review client portfolios, assess risk and identify possible next steps for clients.
It will also give Maybank’s wealth teams access to portfolio data, investment opportunities and advisory insights through a single platform across key markets.
Alice Tan, Maybank’s head of group wealth management, said the collaboration would help the bank combine human expertise with technology and give clients more personalised advice, including around portfolio risk.
According to Evooq managing director Gery Dachlan, the deal reflects rising demand for more personalised wealth management tools as financial institutions in the region continue to digitise their advisory services.
Featured image: Edited by Fintech News Malaysia, based on image by smartmalik6384 via Magnific
