Yan Han Yeap has joined StashAway as Country Manager for Malaysia, he announced in a LinkedIn post. He started in the role in September.
He takes over months after StashAway Malaysia’s founding Country Manager, Wong Wai Ken, stepped down in May after nearly eight years.
Wong grew the business to RM1.3 billion in assets under management and more than 60,000 clients.
From GXBank to StashAway
Yeap joins from GXBank, where he was Head of Marketing from December 2022 to August 2026.
As a founding executive, he led the digital bank’s brand and go-to-market strategy for both retail and business banking.
During that time, GXBank grew to over one million customers in its first year and built a credit book of more than RM1.5 billion within 15 months, according to his LinkedIn profile.
He also served concurrently as Regional Head of SME Marketing at Grab Financial Group, GXBank’s parent.
Before GXBank, Yeap was Head of Digital Marketing at Hong Leong Assurance from 2020 to 2022, and Head of Digital Acquisition and Partnerships at Citi Malaysia from 2016 to 2020.
In his post, he said he was a StashAway investor before joining, and that learning to stay consistently invested rather than timing the market was “the most expensive money lesson I’ve learned.”
New ETFs and Portfolio Tools
Yeap said he plans to start by serving StashAway’s existing clients before expanding to more Malaysians.
He pointed to several recent updates. The app has been redesigned so investors start with a core portfolio, then add satellite, cash or income portfolios around it.
A new Insights tab shows what is driving their returns.
StashAway has also added ETFs that investors had requested, from the FTSE All-World index to funds focused on AI infrastructure and data centres.
Featured image: Edited by Fintech News Malaysia based on an image by Magnific.
