Noor Azam bin Mohd Yusof has been appointed as the CEO of Sun Life Malaysia Takaful (SLMT), effective 3 February 2025. He takes over from Jeffry Azmi, who has retired.
Azam Yusof brings over 25 years of experience in the insurance and takaful sectors, with expertise spanning sales and marketing, bancassurance, bancatakaful, agency management, business development, and strategic transformation.
Before joining Sun Life Malaysia, he was the CEO of a leading family takaful operator since 2017.
In his new role, he will oversee SLMT’s business operations, ensuring Syariah compliance and driving the company’s growth strategy in the Malaysian bancatakaful market.
His appointment also aligns with Sun Life Malaysia’s efforts to expand its Insurelit campaign, which aims to enhance insurance and takaful literacy in the country.
Raymond Lew, President and Country Head of Sun Life Malaysia, said,
“We are thrilled to welcome Azam Yusof to the Sun Life Malaysia family. His proven leadership and deep takaful expertise are precisely what we need to expand our takaful business’s reach and impact.
With a ‘Play to Win’ mindset, we are confident he will lead us to become a family takaful leader, delivering exceptional growth, innovation and impacts for our clients.”
Azam Yusof said,
“I am honoured to lead SLMT and scale our family takaful business to greater heights.
I am passionate about helping our Clients and more Malaysians build a secure financial future that honour their faith and enabling them to live healthier, more fulfilling lives.”
Featured image credit: Edited from Freepik
