RHB Insurance Berhad (“RHB Insurance”) launches “RHB Insurance Mobile App”, which enables its customers to purchase motor insurance policy and road tax with just a single end-to-end mobile enabled application.
RHB Insurance Mobile App, allows users to complete the purchase of their motor insurance policy in three 3 minutes, among the fastest in the financial industry.
Through this app customers are able to obtain a quotation for their motor insurance policy, opt to renew road tax, comprehensive insurance coverage for their vehicles and as well as access round-the-clock auto assistance at the touch of their smartphone screens.
“We are confident the RHB Insurance Mobile App will be a catalyst in transforming the way customers purchase and monitor their insurance as well as roadtax renewal with just a single app. This effort is in line with our digital transformation programme focusing on delivering value-added interactions, which will empower our customers,” said Kong Shu Yin, Managing Director, RHB Insurance Berhad.
“We have built our mobile app on a digital ecosystem that will allow our customers, our agents and other business partners to interact with one another in a seamless way. Our target is to generate 10% of our gross written premium from the digital channel in 3 to 5 years,” he added.
For the fourth quarter ended 31 December 2017, Motor Insurance remained the business’ largest contributor delivering 33% of total gross premiums. RHB Insurance provides general insurance for retail and corporate customers. It is the 10th largest insurer in Malaysia with 4.3% market share for Gross Direct Premium and ranks Top 10 insurers for fire and Top 5 insurers for medical and health coverage. RHB targets to be among the top 5 insurance providers in the market by 2022.
