RHB Insurance Mobile App Enables Customers to Purchase Policy in 3 Minutes

RHB Insurance Mobile App Enables Customers to Purchase Policy in 3 Minutes

by June 7, 2018

RHB Insurance Berhad (“RHB Insurance”) launches “RHB Insurance Mobile App”, which enables its customers to purchase motor insurance policy and road tax with just a single end-to-end mobile enabled application.

RHB Insurance Mobile App, allows users  to complete the purchase of their motor insurance policy in three 3 minutes, among the fastest in the financial industry.

Through this app customers are  able to obtain a quotation for their motor insurance policy,  opt to renew road tax, comprehensive insurance coverage for their vehicles and as well as access round-the-clock auto assistance at the touch of their smartphone screens.

Kong Shu Yin, RHB Insurance, RHB Insurance Mobile App

Kong Shu Yin, MD, RHB Insurance,

“We are confident the RHB Insurance Mobile App will be a catalyst in transforming the way customers purchase and monitor their insurance as well as roadtax renewal with just a single app. This effort is in line with our digital transformation programme focusing on delivering value-added interactions, which will empower our customers,” said Kong Shu Yin, Managing Director, RHB Insurance Berhad.

“We have built our mobile app on a digital ecosystem that will allow our customers, our agents and other business partners to interact with one another in a seamless way. Our target is to generate 10% of our gross written premium from the digital channel in 3 to 5 years,” he added.

For the fourth quarter ended 31 December 2017, Motor Insurance remained the business’ largest contributor delivering 33% of total gross premiums. RHB Insurance provides general insurance for retail and corporate customers. It is the 10th largest insurer in Malaysia with 4.3% market share for Gross Direct Premium and ranks Top 10 insurers for fire and Top 5 insurers for medical and health coverage. RHB targets to be among the top 5 insurance providers in the market by 2022.