Setel an e-payment solution that enables drivers to purchase fuel directly from their mobile devices will soon be available at PETRONAS stations nationwide.
First introduced in 2018, was developed to “eradicate customer pain points in refueling. It was initially only available in 40 PETRONAS stations but it has since expanded to be available 700 PETRONAS stations in Malaysia. The company said that it is looking to rapidly expand the service nationwide in the next few weeks.
“As of January 2020, Setel recorded over 3 million transactions and has garnered positive responses from our customers in the Klang Valley. We are now ready to offer Setel nationwide and will be introducing exciting new features in the coming months,”
said Iskandar Ezzahuddin, Chief Executive Officer of Setel.
Setel integrates fuel payments, loyalty, retail and the e-commerce experience in one platform. Setel recently introduced Mesra points fuel redemption directly from the mobile application as part of integrating aspects of the refuelling process onto a single platform, offering next level convenience to PETRONAS customers.
“At PETRONAS, we strive to be agile and innovative in meeting consumers’ changing needs. In addition to a wider reach, the nationwide expansion is also us pushing our boundaries in delivering meaningful value to our customers,”
said Azrul Osman Rani, Managing Director and Chief Executive Officer of PETRONAS Dagangan Berhad.
“The current features of Setel is just the beginning. Anchored on seamless and frictionless experience, we will be providing the right solutions and partnerships to enrich the customer journey beyond refuelling,”
he added.
