hoolah, a Singapore based company, is bringing their interest-free installment solution to Malaysia. Since their launch in 2018, hoolah has been working with a variety of merchants to allow for consumers to get what they need and want, while paying in 3 monthly installments without any interest or fees.

With over 300 merchants in Singapore, including global brands such as Sennheiser and Skin Inc along with local brands like HipVan, the startup claims to have have delivered an average of 20 – 30% increase in conversion and basket size.

Against the backdrop of these numbers, hoolah is now expanding outside of Singapore and bringing its leading Buy Now, Pay Later (BNPL) solution to merchants across the region with Malaysia as its first new market.

To kick-start the launch in Malaysia, hoolah has partnered with two up and coming fashion technology companies – Novelship and BlinQ. Like hoolah, both companies are using their seed funding to fuel their expansion across Southeast Asia to fulfil their goals of increasing conversion and reducing cart abandonment.

“Malaysia was always a key market for our expansion given the proximity to Singapore, as well as the growth in eCommerce. Both BlinQ and Novelship are fantastic partners and we are very excited to work with them in Malaysia and across the region to help drive more conversion.”

Stuart Thornton, hoolah CEO

Bob Chua, founder and CEO of BlinQ, commented,

“We are delighted to be partnering with hoolah at this very exciting time in retail. Our users throughout the region consist of the aspiring and affluent end of the spectrum. As a result, we need to ensure a great product offering, matched by the most seamless payment options to cater to their needs.”

Richard Xia, Novelship’s CEO added “hoolah’s interest-free installment solutions enable our users to have sustainable idealism – they can pursue their passion in collecting special edition sneakers without breaking the bank”