RHB Partners with WWF and IDEMIA to Launch Recycled Debit Cards

RHB Partners with WWF and IDEMIA to Launch Recycled Debit Cards

by June 16, 2020

RHB launched today an eco-friendly recycled PVC payment card that done in partnership with WWF Malaysia, Visa, and Idemia. The bank said in a media statement that this part of their effort to strengthen their commitment in sustainable practices

As part of its environmental strategy, IDEMIA said that it will move away from today’s linear take-make-waste model and fundamentally rethink the way we design, use and reuse plastics.

Plastic recycling is beneficial in many ways (including C0² emission reduction) and one of the most significant impacts is industrial waste reduction versus first-use materials. These recycled PVC payment cards save a total mass of 3.18g industrial waste per finished card, which can amount in thousands of tons of material saved if the industry moves in this direction.

These RHB Visa WWF Debit Card-i will be available to all existing RHB customers and new customers in Malaysia in July 2020. The cards contain state-of-the-art technology for seamless payment convenience, have passed all durability testing and are ISO-certified and EMV compliant.

Vincent Mouret

Vincent Mouret

“Part of innovation is being aware of the impact that our development has on society and the world we live in. Essentially, it is about finding new solutions that help us harmonise efficiency and sustainability,”

said Vincent Mouret, Senior Vice-President of Financial Institutions Asia Pacific at IDEMIA.

“IDEMIA is proud to be part of the solution in creating less plastic waste and reducing land and water pollution while optimizing our carbon footprint. Every single contribution we can make towards a greener world matter.”

Adissadikin Ali

Adissadikin Ali

“Most discarded plastics end up in the ocean to the detriment of marine life. Our new recycled plastic card is our way of contributing directly to the conservation of ocean life through partnering with IDEMIA and global affiliated NGOs such as WWF-Malaysia.”

said Dato’ Adissadikin Ali, Managing Director, RHB Islamic Bank Berhad.

In July 2019, the two companies launched a card with dynamic security code– that changes automatically regularly, reducing the risk of fraud.



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