Luno, a regulated digital asset exchange in Malaysia, shared that its female users have grown from 16,000 in 2020 to more than 120,000 in 2021, an increase of more than sevenfold.
In addition, the transaction volume of female users has increased twelve times year-on-year (YoY) from RM170 million to over RM2 billion, indicating a positive trend of digital asset investment among women in Malaysia.
The data is based on Luno’s female Malaysian user activity in 2021.
On Luno, most female users in Malaysia buy cryptocurrencies for investment while the rest are for trading, sending and receiving, and payment.
Most of the transactional activities came from the 30-39 age group (33%), followed by 25-29 years old (25%), 18-24 years old (17%), and 40-49 years old (16%).
Scarlett Chai, Malaysia’s Marketing Manager at Luno said,
“At Luno, we are committed to educating the public on the power of digital assets as an alternative investment. This initiative has helped grow awareness of digital assets among a much wider audience.
In addition, we have made our platform more accessible and inclusive by organising a series of educational webinars tailored for women, the Women-in-Crypto series. Our goal is to encourage even more women to participate in this exciting space.”
