Luno, a licensed digital asset exchange, will be available in the Malay language and roll out more localised content to support Malaysians on their crypto learning journey.
This is a part of its latest campaign ‘Move with Luno’ which aims to empower Malaysians to build their understanding of digital assets and investing as part of financial literacy, and will use education to dispel common misconceptions around cryptocurrencies.
To showcase the campaign, Luno has appointed national athletes Pandelela Rinong (Olympic diver) and Mohamad Zaquan Adha (professional footballer) as its brand ambassadors.
The athletes will spearhead ‘Move with Luno’, sharing their personal finance journeys, and how they have incorporated Luno into their investment plans.
Following the campaign launch, Luno will progressively roll out more educational initiatives to engage and educate more Malaysians.
The campaign will run across various offline and online touch points including on-ground educational tours to promote understanding of digital assets and investing, localised Luno Academy online learning courses on cryptocurrencies, and more.
Last week, Luno also expanded its investment options to seven approved digital assets by offering two new tokens – Chainlink (LINK) and Uniswap (UNI) on its platform.
According to Luno, Malaysians have already traded more than RM 7 million worth of these new digital assets over the past few days.
David Low, APAC General Manager of Luno said,
“We are incredibly proud of our ‘Move with Luno’ campaign which empowers Malaysians to improve their personal finances through improved education and understanding of digital assets.
To date, we have over 700,000 customers in Malaysia and we are committed to continue providing more Malaysians with the resources to meet their financial goals through investing in digital assets safely and securely with Luno.”
