Crowdfunding Platform Fundnel Launches Its Refreshed Brand Alta in Malaysia

Crowdfunding Platform Fundnel Launches Its Refreshed Brand Alta in Malaysia

by November 24, 2022

Singapore-based equity crowdfunding platform Alta, previously known as Fundnel, has announced the official launch of its refreshed brand in Malaysia.

The announcement follows Alta’s acquisition of private digital securities exchange Hg Exchange (HGX) in November this year.

The launch will enable Alta to support the tokenisation of alternative assets, creating an end-to-end solution that makes it cheaper and faster to trade private securities, funds, and asset-backed securities like real estate, and luxury assets.

Additionally, Alta has enhanced its array of service offerings to its previous and potential issuers in addition to its existing offerings.

In Malaysia, Alta has funded notable firms like CapBay, Eatcosys, Fish Club, and the first-ever micro-VC fund with Emissary Capital.

Alta has generated over US$600 million in transactions and created access to over US$22 billion worth of mandated deals for its global investor community.

Willie Chang

Willie Chang

Willie Chang, CEO of Alta Exchange said,

“The introduction of Alta in Malaysia along with the acquisition of Hg Exchange shall serve as a new chapter for us in Malaysia in connecting our issuers and our investors with new opportunities through our offerings.


We want to continue revolutionising the private markets, bringing more opportunities to more investors to invest in new opportunities. We are particularly excited about the opportunity in Malaysia, a key market in our vision of becoming the leading alternative assets platform.”