Digital Transformation

Alliance Bank Malaysia Lays Out Growth Plan for the Next 4 Years

Alliance Bank Malaysia has announced its new strategic plan Acceler8 that will be the blueprint for the bank’s growth for the next four years until 2027.

The Acceler8 plan includes the expansion efforts into new market segments and business verticals such as the education, renewable energy and healthcare sectors to provide its customers with a more comprehensive suite of offerings .

Alliance Bank is also looking to step up its sustainability efforts as well as double down on the fast-growing Islamic finance segment.

Additionally, Alliance Bank is also eyeing the emerging affluent customer segment and is looking to expand its consumer banking business with this new demographic.

The plan also lays out Alliance’s aim for regional expansion as the bank said that it will continue building strategic partnerships to widen its product offering and distribution.

Kellee Kam

Kellee Kam, Group Chief Executive Officer at Alliance Bank Malaysia said,

“We are building upon the successes the bank has achieved so far with the strategy focused on business owners, small and medium enterprises as well as the communities they operate in and this strategy was anchored in a challenger bank mindset with a community-centric approach.

Acceler8 will guide the bank’s growth through to the financial year 2027 and focus on providing fast, convenient and personalised solutions that are relevant to customers even as their needs grow and evolve.”