Hong Leong’s Ongoing Digital Push Results in Strong Growth

Hong Leong’s Ongoing Digital Push Results in Strong Growth

by July 10, 2023

Hong Leong Bank (HLB) reaffirms its commitment to provide its customers with digital services and experiences through its annual HLB Connect Day throughout the whole month of July.

The HLB Connect Day 2023 rewards the bank’s customers for embracing the digital banking lifestyle with special offers including over RM1 million in cashback, rewards, and exclusive rates.

Customers who sign up for the HLB Wallet, the bank’s newly launched multi-currency e-wallet, will have a chance to win more than RM500,000 in cashback.

Additionally, eligible transactions conducted through the HLB Connect app qualify for over RM300,000 in cashback.

As of May 2023, the HLB Connect App has seen a 22% year-on-year (YoY) growth in user base, whereby the volume and value of financial transactions conducted through the app increased by 26% and 39% respectively.

The bank was also able to grow its 3-in-1 Junior Account users by a 127.6% YoY. The account comes with a savings account, fixed deposit and debit card facilities, as well as the HLB Pocket Connect app.

The app is a hyper-personalised, interactive digital banking app designed for young savers which integrates money management, financial literacy, and environmental awareness into an accessible, lifestyle-based ecosystem.

HLB is also encouraging its customers to provide feedback and suggestions on new features for the HLB Connect app through its “Designed By You” platform.

Kevin Lam

Kevin Lam

Kevin Lam, Group Managing Director and CEO of HLB said,

“Expanding our customer base and usage on our digital banking platforms goes beyond building a sophisticated banking app.


It starts with having a deep understanding of our customers and the communities we serve, by listening to them and being on the ground to observe how they interact with banking and digital tools.”

Andrew Jong

Andrew Jong

Andrew Jong, the Managing Director of Personal Financial Services of HLB shared the immense value of having the bank on the ground to assist customers and communities, especially in underserved areas to adopt digital banking.

“During the implementation of our initiative to transform Sekinchan into a Cashless Kampung, we noticed that while the microbusiness (MSME) community understood the importance of having cashless payment options, they were concerned over their ability to handle the necessary digital tools.


To help them transition with ease, we deployed our team to engage and listen to their challenges and help them use our cashless payment solutions with confidence.”