HSBC Malaysia Enables In-App Investment Account Opening

HSBC Malaysia Enables In-App Investment Account Opening

by September 7, 2023

HSBC Malaysia’s Premier customers can now open an investment account using the mobile app. The service is embedded within the Wealth tab in the app.

With this move, HSBC Malaysia’s Premier customers can easily open unit trusts, bonds, and Sukuk accounts with the bank at one go.

Customers can also monitor the performance of their unit trusts, structured investments, bonds/Sukuk and dual currency investments via the Wealth dashboard on the app.

However, to further transact in bonds or Sukuk for trading, buying or selling activities, customers would still need the assistance of their relationship managers, either face to face or remotely through Zoom or the live sign in the app.

To complement the service, HSBC has also introduced a suite of digital wealth services which includes EZInvest on mobile and Unit Trust Browser, which are platforms that allow customers to invest and diversify unit trust investments.

All of this is in line with HSBC’s announcement to invest over US$3.5 billion over a five-year period to growth its wealth business in Asia in 2021.

Linda Yip

Linda Yip

Linda Yip, Country Head of Wealth and Personal Banking, HSBC Malaysia said,

“Digitalisation is a key part of our wealth business, as we continue to put customer convenience at the forefront, and the launch of the digital Investment Account Opening Service is a testament to this.


As our customers build their wealth portfolios both in Malaysia and across the globe, we will capitalise on the strength of HSBC’s international network to play an integral part in their journey, by providing our customers access to our market leading products and services.”