MBSB Bank Berhad has appointed Rafe Haneef as its new CEO, effective 19 August 2024.
Rafe, who is also the Group CEO of MBSB Berhad, will now oversee both the group and the bank.
MBSB Bank said that this move ensures continuity in leadership as the organisation implements its three-year business plan dubbed as the FLIGHT26 transformation programme.
Since joining MBSB Group in July 2023, Rafe has played a pivotal role in driving key strategic initiatives.
He led the harmonisation of approximately 170 policies across MBSB Bank and MIDF, a critical step in integrating the two institutions.
He also spearheaded the development of the FLIGHT26 strategy, which aims to shift the group’s focus from financing-led operations to becoming a deposit-led entity, particularly emphasising current account savings accounts (CASA) deposits.
In his expanded role as CEO of MBSB Bank, Rafe will continue to focus on sustainable growth, financial performance, and customer-centric solutions.
Dato’ Wan Kamaruzaman Wan Ahmad, Chairman of MBSB Group, said,
“Rafe’s appointment as CEO of MBSB Bank is a significant step in building on the progress we have already achieved.
His extensive experience in Islamic banking, coupled with his leadership, will be crucial as we drive further improvements in key areas such as CASA growth, ROE enhancement, and portfolio development to attract higher-quality customer segments.”
