Bank Simpanan Nasional (BSN) has introduced Bella, its latest innovation powered by GenAI.
Available now on the BSN official website, Bella is a 24/7 AI chatbot designed to provide customers with seamless access to banking information at any time, from anywhere.
Bella’s advanced capabilities allow users to resolve basic banking inquiries independently, enhancing efficiency and ensuring a smooth, hassle-free experience.
With Bella, customers can expect accurate and consistent responses to their queries, making banking more convenient and accessible.
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