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senangPay, a Malaysian payment gateway owned by Indoneisa’s DOKU, has partnered with Pine Labs to introduce an integrated Instalment Payment Plan (IPP) for local businesses.
This collaboration aims to simplify the process of offering instalment options to customers.
The partnership enables merchants using senangPay’s platform to provide customers with payment plans spanning 3 to 24 months, through a single integration that connects to multiple major banks.
This eliminates the need for merchants to manage separate integrations with each bank.
Pine Labs, known for its online and in-store digital payment solutions, affordability options, embedded finance, and credit processing platforms, is expanding its reach in Malaysia through this partnership.
A pilot programme as conducted with merchants across various sectors, including membership clubs, education, health and beauty, professional services, and online retail.
Notably, 1Fit App, a participant in the pilot, experienced a doubling of transaction volume after implementing the feature.
The offering is strategically timed to coincide with the upcoming Raya and mid-year sales, periods when flexible payment options are expected to be particularly beneficial.
The collaboration allows merchants to attract customers making higher-value purchases by providing manageable payment plans, leading to increased basket sizes and customer spending.
Sharad Gulhar
“As demand for instalment payment grows, businesses need the right tools to offer their consumers greater financial flexibility. Instalment plans help improve customer engagement with the brand, keeping businesses competitive.
With our single-integration solution with senangPay, merchants can process IPP seamlessly online without the need of separate integrations with multiple banks,”
said Sharad Gulhar, Executive Vice President & Country Head – Malaysia, Pine Labs.
Aaron Chin
“At senangPay, we aim to empower businesses with a complete payment ecosystem. Partnering with Pine Labs expands our offerings, equipping merchants with a strong tool to drive sales through instalment payments.
Combined with our e-wallets, BNPL, FPX, and card payment solutions, this collaboration reinforces our mission to support local businesses with seamless digital transactions,”
