HSBC Malaysia has opened a new Premier Centre in Petaling Jaya as part of its efforts to expand its affluent banking and wealth management services in the country.
Located on the ground floor of the bank’s Petaling Jaya branch, the centre features private consultation rooms and a family room, offering a more personalised and discreet banking environment for HSBC Premier customers.
The bank said the facility is designed to support clients with wealth accumulation, protection and legacy planning.
The Premier Centre brings together HSBC’s wealth and international banking services, giving customers access to investment products such as unit trusts, bonds and sukuk, structured products, and insurance and takaful plans.
Premier customers receive international banking support through HSBC’s global Premier network, including worldwide Premier recognition for themselves and their family.
The proposition also includes health and travel-related benefits such as preventive healthcare discounts and enhanced card rewards with accelerated points and miles accumulation.
Linda Yip, Country Head of International Wealth and Premier Banking, HSBC said,
“Our Premier proposition offers solutions that go beyond banking, encompassing health and travel privileges and our core competencies in wealth products and international banking.
Today, we aim to redefine the affluent banking experience for our Premier customers with the launch of our Petaling Jaya Premier centre by providing a private and exclusive environment for them to consult with HSBC’s experienced Relationship Managers, as well as access to personalised wealth and banking solutions to grow, manage and protect their wealth.”
HSBC is offering promotional rates for Premier customers, including up to 4.38 percent per annum on six-month time and term deposits for new-to-bank customers.
Rates of up to 10.88 percent per annum are available on three-month deposits bundled with investment or insurance products for new and existing customers.
Selected rewards, including Apple devices, are also available on a first-come, first-served basis.
Ahead of the Chinese New Year period, HSBC is offering Premier customers a Prosperity Rice Pack containing imported basmati rice, available to customers who visit HSBC branches or complete a portfolio review with their relationship managers.
Featured image: (Form left Heather Goh, Head of Customers and Marketing, International Wealth and Premier Banking (IWPB), HSBC Bank Malaysia; Dato’ Omar Siddiq, CEO, HSBC Bank Malaysia; YB Tuan Lee Chean Chung, Petaling Jaya Member of Parliament; Linda Yip, Country Head of IWPB, HSBC Bank Malaysia; Daniel Lim, Head of Distribution, IWPB, HSBC Bank Malaysia; Mark Hall, Chief Operating Officer, HSBC Bank Malaysia.
