Cashku will offer selected funds from RM10 with no sales charge through a new partnership with Kenanga Investors.
The distribution agreement covers funds offered by Kenanga Investors and its Institutional Unit Trust Adviser partners.
Users can review fund information, open an account, set investment goals and make initial and additional investments within the app.
Suitability is assessed at the point of investment and monitored continuously thereafter.
Cashku uses agentic AI for risk profiling, goal-based portfolio construction, suitability assessments and ongoing portfolio monitoring under the oversight of licensed human advisers.
The platform is operated by Advisonomics Sdn Bhd and licensed by the Securities Commission Malaysia (SC).
Kenanga Investors is the asset and wealth management arm of Kenanga Investment Bank.
“Malaysia’s problem has never been the quality of its funds — it has been access to the advice that helps people use them well. Financial planning has traditionally been reserved for those wealthy enough to pay for it, which is why most households have never had a plan at all.
Cashku exists to change that: to give every Malaysian a plan built around their own goals. Partnering with managers like Kenanga Investors is how that gap closes.”
said Raevendren Ramachandran, Chief Executive Officer, Cashku.
“Digital distribution is a natural extension of the group’s own digitalisation agenda.
Working with a licensed platform such as Cashku allows us to reach investors who are starting earlier and investing in smaller amounts than traditional channels are built to serve, without compromising the standards of suitability, transparency and governance our clients expect.”
said Datuk Wira Ismitz Matthew De Alwis, Chief Executive Officer and Executive Director of Kenanga Investors.
Cashku plans to expand the range of funds available on the platform.
Featured image: Edited by Fintech News Malaysia, based on image by Kenanga
