In today’s digital-first economy, the Asia-Pacific (APAC) region has emerged as a global hotspot for fintech innovation and digital commerce. From e-commerce and digital subscriptions to SaaS and travel platforms, companies are increasingly turning to APAC as the frontier for their next phase of growth. But behind this momentum lies a persistent operational challenge: cross-border payments. For fintechs and merchants expanding across APAC, payments are no longer a backend utility — they’re a strategic lever impacting scalability, conversion rates, and customer satisfaction. Yet, many businesses struggle with high transaction costs, fragmented infrastructure, and complex compliance. Navigating the Fragmented APAC Market…
Author: Nakul Kothari, Head of APAC & Middle East at Juspay
Author
Nakul Kothari, Head of APAC & Middle East at Juspay
Nakul Kothari is the Head of APAC & Middle East at Juspay, a global payments infrastructure platform that works with leading enterprises and banks to deliver seamless payment experiences. Nakul joined Juspay in 2019 and currently leads the company's expansion across Asia-Pacific and Middle East regions. With over a decade of experience in payments, fraud prevention, and fintech consulting, he brings deep industry expertise and strategic insights. Nakul is also a regular speaker at major payments and fintech conferences around the world. He holds an MBA from the Indian Institute of Management, Calcutta.