This article is an excerpt from the Luno white paper, Traditional finance and crypto in Malaysia. For more insights about the intersection of TradFi and crypto, download the full report. One of the defining features of crypto as an investment class is democratisation of access, with retail investors widely credited as the driving force behind its parabolic market cycles in 2013, 2017, and 2020. However, this has changed in recent years, with major price movements increasingly now attributed to the actions of institutional investors and traders. This interest has become increasingly evident in Malaysia, where institutional attitudes towards crypto appear…
Author: Scarlett Chai, Country Manager, Luno Malaysia
Author
Scarlett Chai, Country Manager, Luno Malaysia
As the Country Manager of Luno Malaysia, Scarlett oversees Luno’s operations and growth plans in the market. She also leads a cross-functional team and is responsible for identifying and driving partnership opportunities, product roadmapping and implementation, growth strategies and stakeholder management. Scarlett joined Luno in 2019 as a Country Associate supporting business operations, then became a Partnerships Lead overseeing brand partnerships, and took on the Marketing Manager role in 2021. She has built Luno’s brand awareness and established various partnership programs during her time in leading Luno Malaysia’s marketing initiatives. Some of her key achievements include building Luno’s affiliates program, leading the development of Women-in-Crypto – a community for women to learn about crypto, and the most recent leading Luno’s largest integrated brand campaign, Move with Luno. Before joining Luno, Scarlett was with an online groceries platform where she led the digitisation projects and marketing initiatives for retail partners to boost online sales. Scarlett is passionate about empowering young women and believes that awareness and education in the fintech space among women is still nascent in Malaysia, and is on a mission to bridge the gap. Scarlett holds a Masters Degree in Petroleum Geology from the University of Malaya.