Joseph Schumpeter famously coined the term “creative destruction” to describe the process through which innovation drives economic progress. Since his time, the pace of innovation has accelerated at an unprecedented rate. While steam engines took over a century to revolutionise society, search engines achieved a similar impact between one to two decades. Now, generative artificial intelligence (AI) has the potential to reshape industries and societies in a matter of years. In the face of rapid change, innovation has become critical for businesses to remain competitive. The impact of innovation has also amplified with the advancement in technology. Digital platform models…