Tag "Braze"
How Data Privacy Affects Engagement in Financial Services
It may be a challenge for brands in highly-regulated spaces, but meeting customer expectations is both possible and essential. To get there, marketers need to ensure that they strike the right balance between data privacy/security and innovation. Let’s explore the
Read More
How to Get Customer Messaging Right in Financial Services
If fintech brands aren’t mindful of today’s looming threats, they may find themselves losing out not just to banks, but to non-financial brands. Think Apple’s wildly successful credit card debut, with over $10 billion dollars of extended credit within two
Read More
3 Big Customer Engagement Drivers for Financial Services
In financial services, the growing number of fintech startups and incumbents’ late-to-the-game focus on technology has led to some of the fiercest competition of any industry. Banks are throwing multi-billion-dollar technology budgets into digital transformation initiatives, while fintech brands are
Read More