PUC Berhad and Smuzcity Berhad announced today the launch JDX Presto concept store, which they claim is the largest cashless concept store in ASEAN.

Spanning a total of 50,000 square feet, the cashless store located in Quill City Mall, right in the heart of Kuala Lumpur. The JDX Presto Concept store hosts a wide category of products like electrical appliances, gadgets, health and beauty, home and living, fashion, and F&B products from across various brands.

Shopping in this concept store is a completely cashless experience, to purchase something shoppers only need to scan the QR code of the desired product using the Presto app. Shoppers can then opt for the on-the-spot self-pickup or doorstep delivery, which is supported by JD Logistics, the logistics arm of JD.com one of China’s largest retailer.

The shop is also equipped with their JDX Presto Unmanned Fridges, which enables shoppers to unlock the fridge by scanning the QR code and pick up their desired product. Payment will then be deducted from PrestoPay after the door is closed.

Cheong Chia Chou, Group Managing Director and CEO of PUC Berhad said at the launch ” We proudly launched Presto two years ago and along the way, our teams have worked relentlessly to gradually enrich Presto with various digital offerings. Today truly marks a great milestone on our journey, with the grand opening of our first ever o2o store.”

The Presto app was first launched as an e-wallet, and has since seen a facelift, compared to its initially clunky and cluttered interface, the new app looks a lot cleaner and feels more intuitive to use. The e-commerce store 11street has also since rebranded into PrestoMall and integrated it all within the Presto app.

The group seems to be moving into more of an ecosystem play to remain competitive in the increasingly crowded e-wallet space in Malaysia.