Principal Asset Management Berhad has announced the launch of its latest product, the Principal e-Cash Fund to make investing accessible and easy for Malaysians.

The Principal e-Cash Fund will be made available soon through a landmark strategic partnership with TNG Digital Sdn Bhd, the owner and operator of Touch ‘n Go e-wallet.

In January 2021, the Touch ‘n Go e-wallet was the first to be granted a conditional approval to operate as a Recognised Market Operator (RMO) by the Securities Commission of Malaysia (SC). The conditional approval by the SC will enable TNG Digital to directly distribute capital market products.

Principal said in a statement that it is “committed to digital transformation to build holistic solutions that can help Malaysians save enough, have enough and protect enough to achieve their long-term financial goals”.

Principal added that it will “continue to work towards unlocking the full potential of digital solutions in addressing consumers’ ever-changing needs”.

In 2019, Principal introduced selected funds through Employees Provident Fund’s (EPF) self-service online investment platform i-Invest to encourage investors to invest digitally for their retirement needs.

“I am excited about our partnership with Touch ‘n Go – with technology playing an increasingly pivotal role in every aspect of life, this long term partnership is set to accelerate the development of eWallet investment solutions for Malaysians.

 

Addressing the needs of Malaysians irrespective of their financial background, every Malaysian can now start to invest and inculcate the habit of invest, save and spend,”

said Munirah Khairuddin, CEO of Principal Asset Management.