GHL group’s payment touchpoints across Malaysia, Thailand, Philippines and Indonesia will now be able to offer Buy Now, Pay Later (BNPL) payment option to consumers, following a partnership with BNPL platform Atome.
The group said that this alternative payment solution will further enhance customers’ shopping and payment experience, and at the same time, support local retailers and businesses across the region with increased sales amidst the retail crunch during the COVID-19 pandemic.
This payment option offers consumers the option to spread their purchases into 3 monthly payments at zero-interest.
GHL was the first in ASEAN to partner with Visa in the latter’s efforts to take a slice of the BNPL segment in the region.
Sean Hesh, Group Chief Executive Officer of GHL said,
“The pandemic-driven shift to online shopping has created an urgent need to improve & boost the ecommerce customer experience.
This partnership will broaden the payment experience across thousands of point-of-sale checkouts, with the right assortment of payment options, throughout GHL’s vast merchant network in the region.”
David Chen, CEO of Atome said,
“We’re excited to partner with GHL to expand seamless BNPL acceptance for online and offline merchants across the region.
Our regional partnership will support merchants in enabling a superior shopping and checkout experience for consumers, both in store and online websites, which in turn will accelerate merchant business growth and recovery as we emerge from the COVID-19 pandemic,”