Amanah Saham Nasional Berhad (ASNB), the wholly owned unit trust management company of Permodalan Nasional Berhad (PNB), announced the launch of its mobile registration and digital onboarding feature (e-KYC), as well as a new goal-based investing function in the myASNB mobile application.

The new mobile onboarding feature allows Malaysians to open accounts via the myASNB app, without having to visit ASNB branches or its agents.

Likewise, existing customers can set up their myASNB portal and mobile app accounts, or update their personal details directly through the portal or app, enabling them to begin investing from the comfort of their homes.

Meanwhile, the new goal-based investing function, Target Labur, is designed to encourage individuals to achieve their financial goals such as buying a property, saving for retirement, planning for a vacation, or setting aside funds for their child’s education.

In addition to the preset goals, unit holders can also customise their own targets. The Target Labur function will be rolled out in stages, starting with those in the 18-34 years old category, and will be available to all myASNB app users by 29 October 2021.

In line with the new features, ASNB kicked off the #JomLabur campaign to reward unit holders who create two goals of at least RM5,000 each.

The campaign, which runs from 8 October to 31 December, is supported by UMW Group, Payments Network Malaysia (PayNet), Jirnexu (the holding company of RinggitPlus.com) and GrabCar.

As part of ASNB’s Digitalisation Strategy, the enhancements to the myASNB app are aimed to facilitate seamless and convenient investing for all Malaysians to achieve their financial goals.

Ahmad Zulqarnain Onn, President and Group Chief Executive of PNB said,

“These enhancements on the myASNB mobile app are part of our commitment to continuously deliver innovation to our unit holders.

 

Anyone can now open an ASNB account or register for the myASNB portal and app purely through their mobile phone.”

Peter Schiesser, Group Chief Executive Officer of PayNet, the gold sponsor of the #JomLabur campaign, said,

“We are honoured to partner with PNB in the digitalisation of investments with the provision of FPX for the payment of investments in ASNB unit trusts in the myASNB app.

 

With Malaysia’s highly banked population, having FPX as a payment option for myASNB is beneficial and cost-effective in helping people in both urban and rural areas to invest for their future.”