Buy now, pay later (BNPL) platform Atome announced the appointment of Gary Yeoh as its General Manager.

With over 20 years’ experience in retail and financial and payment sectors, Gary will be instrumental in spearheading Atome’s growth in Malaysia.

Prior to joining Atome, Gary was announced as the Country Manager for Fave Malaysia in February 2022, in that role he oversaw its business growth and operations.

He was part of the founding team at Boost, Axiata Digital’s fintech arm, where the e-wallet grew to a base of over 9 million users and 350 thousand merchants during his 5 years tenure.

Atome launched in Malaysia in the last quarter of 2020 and now collaborates with over 3,000 merchant partners.

In the first half of 2022 alone, Atome has added the Malay language feature on its app and included deferred payment options including pay over 6 or 12 months at selected merchants.

Atome Malaysia had also launched an iBNPL partnership with PayHalal, a Syariah-compliant payment gateway which allows riba-free, zero percent interest payments.

In October 2021, Standard Chartered announced a 10-year strategic partnership with Atome Financial, the holding company that operates Atome and other digital lending brands. The partnership includes US$500 million in financing to expand Atome Financial’s regional ecosystem of merchants and customers.

Gary Yeoh, General Manager of Atome Malaysia said,

“I’m very excited to join and build on Atome Malaysia’s exciting momentum as the leading BNPL brand in Malaysia. We have a list of exciting brand partners to announce in the coming months and we’ll continue to drive value for our merchant partners across Malaysia.

 

At the same time, we will also continue to enhance the customer experience as the most flexible way to shop, pay and earn throughout the shopping journey.”